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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 12:54 am 
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The Duke Loves You Madly

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Just browsing through Amazon for some trades, which is generally how I keep up, although I'm well over a year behind (behind the trades, which may be like two years behind the monthlies!) I see Marvel has replaced their Ultimate Line with an "Ultimate Comics" line? Did they purposely try to confuse people like myself who are not hard-core collectors, and just like to check in with their characters from time-to-time?

Is this a new continuity, a continuation of the Ultimate continuity or what? What's the story behind this?

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 2:44 am 
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It's a continuation of the previous Ultimate continuity. Ultimate Comics Spider-Man is written by Bendis with art by Dave LaFuente, while Ultimate Comics Avengers is by Millar and Pacheco.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 2:48 am 
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The Duke Loves You Madly

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Monk wrote:
It's a continuation of the previous Ultimate continuity. Ultimate Comics Spider-Man is written by Bendis with art by Dave LaFuente, while Ultimate Comics Avengers is by Millar and Pacheco.


Thanks.

What is the reason behind the re-launch/re-branding? Seems unnecessarily confusing.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 2:50 am 
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Not entirely sure. I think part of it was streamlining things (hence no FF or X-Men ongoing), and a part was the attention that a relaunch would naturally bring to the line, which had declined in sales over the years.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 3:21 am 
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Monk wrote:
Not entirely sure. I think part of it was streamlining things (hence no FF or X-Men ongoing), and a part was the attention that a relaunch would naturally bring to the line, which had declined in sales over the years.


This.

The in-Universe explanation have to do with the Ultimatum miniseries, in which Jeph Loeb hilariously raped the Ultimate universe.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 3:47 am 
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The Duke Loves You Madly

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Rafael wrote:
Monk wrote:
...in which Jeph Loeb hilariously raped the Ultimate universe.


How so? What was the end result of Loeb's arc?

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Outlaw: Rape, murder, arson and rape.
Lamarr: You said rape twice.
Outlaw: I like rape.
Blazing Saddles

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 4:05 am 
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DukeEllington wrote:
How so? What was the end result of Loeb's arc?


Most of the X-Men died, the Fantastic Four disbanded (Johnny is now part of the Ultimate Spider-Man cast). The Wasp was eaten by the Blob, and there were a couple other deaths for the Ultimates.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 8:30 am 
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Not in Continuity

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DukeEllington wrote:
Monk wrote:
It's a continuation of the previous Ultimate continuity. Ultimate Comics Spider-Man is written by Bendis with art by Dave LaFuente, while Ultimate Comics Avengers is by Millar and Pacheco.


Thanks.

What is the reason behind the re-launch/re-branding? Seems unnecessarily confusing.

So they could relaunch and raise every single title to $3.99 with absolutely zero extra content. And with that I was done with the Ultimate line (and pretty soon all of Marvel as the $2.99 price point is down to only a handful of titles).


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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 8:32 am 
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One thing I'm glad of -- having "the Avengers." I always thought it was silly branding to have an "Ultimate" line, and then call the Avengers the "Ultimates" in universe.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 9:13 am 
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I've been enjoying the Ultimate Avengers line-up myself but it is a step down from the brilliant work from Ultimates and Ultimates 2 (though a step up to the bafflingly terrible Ultimates 3-- why in the holy fuck did they get Loeb to do that mini instead of Millar?).


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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:20 am 
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Loeb is awful.


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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:25 am 
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Loeb with Sale I like. Loeb without Sale ranges from slightly entertaining (Hulk) to fucking awful (Ultimates).

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:26 am 
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I think Sale carries Loeb in their projects. It's the same oversentimental bullshit.


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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:29 am 
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It is, but I like it (for the most part). I would like to see them either team-up on a wholly original project (non-Marvel/DC) or at least tell a modern story in one of the universes.

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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:35 am 
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Rafael wrote:
The in-Universe explanation have to do with the Ultimatum miniseries, in which Jeph Loeb hilariously raped the Ultimate universe.


While I liked Ultimate Origins, I thought Ultimatum was just a stupid bloodbath.


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 Post subject: Marvel's Ultimate Comics?
PostPosted: Wed Jun 02, 2010 11:39 am 
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Ross wrote:
So they could relaunch and raise every single title to $3.99 with absolutely zero extra content. And with that I was done with the Ultimate line (and pretty soon all of Marvel as the $2.99 price point is down to only a handful of titles).


I think that the Ultimate group of books was designed for and pretty much is a bookstore line. I don't think that the floppies matter as much.


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