I'm suddenly a lot more involved in Free Comic Book Day than I was an hour ago.
Check out
http://www.girlamatic.com tomorrow. This is a subscription webcomics site, but the archives can be viewed free of charge from 12:01am to 11:59pm EST on May 7. Recommended reading: The Stiff by Jason Thompson and Li'l Mell, written by my wife and illustrated by a number of different artists (me, currently).
Also, Diamond came through with their promise to get schools, libraries and other institutions involved, and sent a completely free stash of books to my place of work, the Cartoon Art Museum (
http://www.cartoonart.org) in San Francisco. No purchase required, no shipping charges on our end, just a stack of books to give away to our patrons this weekend.
Like Linda said, who knows if this is going to have any long-range effects or not, but it's worth a shot. By this time next year, Marvel (and DC and other publishers, hopefully) should be back into 7-11's and, if the current trends are any indication, should have an even better presence in chain bookstores.
It is a bit mind-boggling that there needs to be a massive promotion just to let people know that comic books are still being published and that some of them might even be interesting enough to purchase, isn't it?