Marvel has sent retailers a postcard with the phrase "It's coming," Bleeding Cool reports.

What exactly "It's coming" is referring to is currently a mystery, but the URL marvel.com/itscoming redirects to Marvel.com's upcoming liveblog of next Saturday's Cup O' Joe panel at New York Comic Con. Look for much more details then, as Newsarama will be there, covering it live.

It's easy to speculate what the message might be alluding to, with guesses thus far ranging from across-the-board same-day digital releases (which would seem to be an odd thing to tease to retailers in this manner) or a line-wide relaunch in the vein of DC's "The New 52." It could very well be something considerably less sweeping, like a character return or long-awaited news on Marvelman plans. (Or, of course, none of the above.) Either way, it's all wild guesses at this point, and will likely remain so until next week.

Here's the official write-up of the Cup O' Joe panel — to be held 5 p.m. to 6 p.m. Saturday, Oct. 15 at the "MTV Theater" — though it's typically broad and essentially devoid of clues:

"This is it Mighty Marvel fans, the no-holds-barred, anything goes, full of surprises panel you wait all year for, and it's here! Marvel's Chief Creative Officer Joe Quesada takes on all questions, shocks the audience with jaw-dropping announcements, and keeps you guessing with surprise guests. You never know who will show up, but you better be here, because this is the panel that everyone will be talking about!"
http://www.newsarama.com/comics/nycc-20 ... +comics%29

Marvel Lets Their Chief Operating Officer Go

Well that sounds serious.

Bleeding Cool understand that James or Jim Sokolowski, better known in the company as “Ski”, Chief Operating Officer of Marvel Publishing, is no longer with the company.

There are no details, as of yet. I think you are meant to file this under “developing”.

When last I heard, Sokolowski was spearheading a new assault from Marvel to the newstand and the emerging Barnes & Noble and Hastings markets with a new reprint and collection strategy. An assault that does not appear to have actually emerged as of yet.

A popular man at Marvel, with a growing public face, I found myself joining Sokolowski for lunch at San Diego Comic Con. And I could see why he has that reputation. This news is… surprising.

As well as COO, he was also used to be a regular police character in the Ghost Rider comic book a few years ago.

Marvel declined to comment on this story.

Anybody else suspect that just maybe they looked at DC's successful initial numbers, rushed the card out as a response, and are now frantically trying to figure out what "It" is going to be?

I hope Marvel doesn't do anything like rebooting their entire. I don't think it's necessary.

The return of the Hypno Hustler.

Whatever, lets wait and see. If it was me, I'd drop the Ultimates line and make a line, digital only, that is in tune with the movie universe. Advertise it everywhere the movies are and have them add to the movie story-lines. Pick the right artists who can do good facsimiles of the actors and cool photo or photorealistic covers/trailers.