Including DC Comics from the Business Insider,

http://www.businessinsider.com/logos-ch ... 12-12?op=1

I love these sorts of articles.

I only noticed a few of these.
Don't much like any of the new ones, but hey…
I'm not really their target audience. I buy almost nothing from those companies
except Wendy's and DC.

I think most of these new logos are better than the original. DC and Twitter particularly are marked improvement in my book. Wendy's is different, but not particularly better or worse. The USA Today one is moronic and impractical. Arby's seems unnecessary, it's just the old logo with a 3Dish look. Maybe they are trying to appeal to stoners who will get drawn in by the depth. Stanford is basically just a font change, which is fine I guess. UofC really did radically redesign their logo and the new one looks like a giant smile with a partially eaten donut in it. That said I don't really hate the new logo.

Very interesting to look at those.

I think DC's older logo was better but they're both strong... the old one just says 'action' and 'superheroes' better than the new one; I'd expect a more 'Fantagraphics' type of classy product from a company with that logo rather than the current material they produce.

Me too. I think I'm turning into a design nerd.

U of C looks like a flushing toilet with pee in it. And Lifetime looks like a boner.

Yeah, the new DC logo is kind of weird, IMO. It's not really projecting the 'feel' of what they're selling in my view.

It looks like the logo of a company that produces band-aids or sticky labels.

The Universal logo matches the menus and such on my Universal Monsters blu-ray collection. I'm glad to see them go back to a planet earth with some real depth, with something revolving around it.

I am quite interested in these things too.

I like the new universal logo I think giving it cooler colours makes it look a bit more classic or something. The MGD one seems a bit nicer, more like an actual logo instead of just a collection of text. I think the microsoft looks better and I really like the new twitter one, they didn't have to change much of anything, but still managed to make a big difference in mood, which I think is kinda cool.

I don't know what Lifetime (Is this just an American thing or am I being dumb?) is, but both of them look terrible.

I hate the new Wendies look and I really don't like the new Arby's one either, I think making logos more 3D just seems kinda gimmicky most of the time. I like the old USA today logo more.

I'm indifferent towards the rest.

The new logos for Microsoft, ebay and USA Today are really good. Jaguar and Arby's, now with MOAR bevel and emboss, are an embarrassment.

The new JCPenney logo is cool and hip, two things that will never be associated with JCPenney, no matter that how much the mastermind behind the Apple stores try.

The new DC logo looks good on the screen.

Lifetime is a American TV network that specializes in women's movies and programing.

They have formulaic movies that they show all the time. Like "I know my daughter is alive! Why won't anyone listen to me!!"

And titles like: "Severed Ties: The Lorena Bobbit Story"

Tonight's movie (for real):

Now I want to see Maternal Obsession.

I must point out that in a circular just received today the Arby's logo did not have the 3D effect although it did have the new, lower case letters.