JohnG wrote:
One thing I don't get....why did they run it this week. In 2 weeks the kiddies are off from school in most places up here in the Northeast. They would make a killing during all that kid downtime. I bet kids would see 2 or 3 times during that week.
The way its setup now is the theaters will be empty during the school hours next week. Not that I'm going at that time.

True, but this way they get to show it on Super Bowl Sunday. I bet they are going to make a HAUL today. Mom and the kids see Hannah, Dad watches Giants/Pats with the boys. My wife and little one went this morning at 10:50 and they loved it. $15 per ticket. Wait until the 3D DVD with bonus features comes out. Mo money mo money mo money!