Date: Nov 20, 2007 at 3:47:00 pm
Subject: News: Black Iris Music Composes an Energetic Medley for Sharp
(November 20, 2007--November 20, 2007) The Black Iris collective composes an upbeat, acoustic soundtrack that matches the light nature of the new Sharp flat screen TV. Black-clad men disappear into the background as they hold the televisions in various positions; connecting images on the screens together to attain one cohesive moving picture.
As visions of rollercoasters, marathon runners, and surfers riding a wave fluidly move from screen to screen...the music moves as well, driving the energy of the piece.
From Black Iris
We were able to work very closely with the agency creative on this track. The spot is so arresting visually with so much movement, the key was getting something that matched the energy and motion of the picture without overcrowding it. Most importantly though, we all wanted a track that didn't feel like you knew the music was written for a spot, but rather something you would want to listen to and wonder which new emerging band provided the audio.
The Creds:
Client: Sharp Aquos
Spot Title: Floating Screens
Airdate: Novemeber 2007
Agency: Wieden & Kennedy
CD: Todd Waterbury, Kevin Proudfoot
Art Director: Stuart Jennings
Copywriter: Eric Steele
Producer: Jenny Hollowell
Head of Production: Gary Krieg
Prod Co: Paranoid US
Director: Francois Vogel
EP: Phillip Detchmendy Post/Effects: Paranoid US
Lead VFX Artists: Sophie Gateau
Online Lead Artist: Thibault Debaveye, BUF
Editorial: Chrome
Editor: Hal Honigsberg
Producer: Cristina Matracia
Telecine: Company 3
Colorist: Tim Masick
Music Company: Black Iris, NY, LA, VA
Composer(s): Black Iris
EP: Daron Hollowell
Producer: Jonathan Fuller
About Black Iris:
With studios in NY, LA, and VA, Black Iris is a talented collective of true musicians rooted in the independent music scene, providing original compositions and scores for entertainment, advertising, and media. Because of their deep attachment and connection with the musical underground, the Black Iris label continues to offer fresh and unique sounds that stay ahead of current music trends.
Stemming from the music stages of Virginia, the group’s talent now has national reach, working across genres and actively touring the globe. Recently, Black Iris’ musicians, songwriters, and composers have lent their musical dexterity, range, and perspective to agencies such as CP+B, Modernista!, The Martin Agency, Element 79, Publicis, Draft FCB, Saatchi & Saatchi, Lowe Worldwide, Hill Holliday, and brands such as Hummer, Gatorade, GMC, CVS, Miller, Quaker, Lowe's, and Macy's.
http://forums.creativecow.net/readpost/105/858643
