Li'l Jay wrote:
Subject to hanzo's point, Mangold is correct. The studios are looking for a particular driver of a guaranteed audience. In the old days that was the star system and that has continued up through the very recent past. What made you come out to see a movie was the star. I'd like to get back to that, rather than interconnected stories that are a branded promise.
I think I'd like something in between, mirroring the level of continuity we mostly saw in Silver and Bronze Age Marvel and DC comics. Each title was it's own self-contained oasis but could pull in characters to guest-star whenever it served the title character. They could team them up in Justice League / Avengers type books, but you'd never need to read, say, Batman or Thor to know what's going on in their team books.
I feel this is the way the first two waves of Marvel Studios movies were -- remember when we saw Captain America's shield in Tony's lab in the background and people got all excited? That's how self-contained they were at the start. IMHO, they should just go back to that.