Launched in December, 2000, after Layton felt somewhat disillusioned during his most recent stay at Marvel,[citation needed] he founded a new company, Future Comics, with Dick Giordano, Allen Berrebbi, and David Michelinie. Layton acted as editor-in-chief, Berrebbi was CFO and director of marketing, Michelinie was head writer, Giordano was art director, and Skip Farrell was the publisher. Between 2000 and 2002, they prepared to revolutionize the direct market system by bypassing distributors and selling direct to customers and shops through the Internet.