Steven Soderbergh is going to make six movies that will be released to theaters, on DVD, pay-per-view and satellite TV all at the same time.
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If we can get a few more directors to sign on, that might actually help show what people's viewing preference is. Soderbergh's movies tend to be more cerebral or human dramas. They play nearly as well on home viewing as they do in the theaters. Seeing how a sci-fi movie does with that deal would be a good countertest.